Chart: Cable Viewing and DVRs

Aug 29, 2007  •  Post A Comment

Broadcast networks say the vast majority of shows that are recorded and watched on digital video recorders are popular broadcast shows. But Turner Broadcasting says many cable shows are “DVR-worthy” as well. The chart below shows how much additional delayed viewing shows got from DVR users within seven days of air. Turner compared viewing in May for broadcast shows, when originals were on, to June and July for cable, when cable networks air their original scripted shows. The top show was Sci Fi’s “Eureka.”

Title     Network % Increase*
Eureka Sci Fi 47.9
Rescue Me FX 45.2

Studio 60 on the
Sunset Strip           

NBC 35.4
Lost ABC 33.8
24 Fox 32.1
The Closer TNT 31.7
Psych  USA 31.7
Monk   USA 29.8
The Starter Wife USA 28.1
Heroes NBC 28.0
The Bronx Is Burning ESPN 26.6
Burn Notice USA 26.2
Mad Men AMC 25.4
Smallville CW 22.8
Jericho CBS 22.7
Army Wives Lifetime 22.0
Gilmore Girls CW 21.4
CSI      CBS 21.2
Desperate Housewives ABC 20.9
7th Heaven     CW 19.9

*Percentage increase from live viewing when DVR live-plus-seven-day scores are added
Source: Turner Research

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