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Land Rover Drives IFC’s Location Scout Documentary

Aug 22, 2007  •  Post A Comment

IFC and Land Rover are partnering for the half-hour documentary “Action Indies: Extraordinary Location Scouts,” which will showcase both location scouts in filmmaking and Land Rover vehicles.
Scheduled to air Sept. 1, “Indies” will follow location scouts in Los Angeles and the Australian Outback driving Land Rovers as they try and find the perfect locale.
Land Rovers also will be integrated into the show’s title sequence.
IFC said the partnership with Land Rover, as well as previous partnerships with Target and Heineken, creates a nontraditional avenue to reach and target consumers.
(Editor: Horowitz)

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