Sports Ratings for Week Ending Aug. 19

Aug 23, 2007  •  Post A Comment

Preseason football, which rarely features star players in the huddle for more than a quarter or two, saw continued declines for the week ending Aug. 19th.
All four networks which showcase the NFL saw declines for the second week of the pre-season warm-ups, with CBS taking the hardest hit, down 29 percent from last year’s 4.4 rating/8 share average over the two game span to a 2.5/5, with the week’s Chargers/Rams match up drawing a 2.0/4 with 2.9 million viewers for the telecast.
NBC showed a dip of 21 percent over the same period, dropping 21 percent from a 5.6/10 to a 4.4/8 score but still earning the highest total crowd from the big four.
Fox’s 3.7/7 average over the two games was down 5 percent, with a Vikings/Jets game pulling a 2.7/5 on Friday night, although the network is up 9 percent among men 18-34 to a 2.4 score.
ESPN aired two games over the course of the week, with a Broncos/49ers game on Monday that earned a 3.0/5 while a Thursday night game between the Dolphins and the Chiefs pulled a 2.7/5. By comparison, last year’s game featuring the Raiders and the Vikings during the same week in 2006 pulled a 3.7/6 for the cable network.

National Ratings for Week of Aug. 13-19, 2007

Event  Outlet Household
Men 18-49

Monday, Aug. 13

NFL Football
(Denver vs. San Francisco)
ESPN 3.0 2.6
Thursday, Aug. 16      
NFL Football (Miami vs. Kansas City) ESPN 2.7 2.2
PGA Golf
(Wyndham Championship, 1st Round)
Golf Channel 0.2 0.1
Friday, Aug. 17 CBS 2.9 1.4
NFL Football
(Minnesota vs. N.Y. Jets)
Fox 2.7 1.5
PGA Golf
(Wyndham Championship, 2nd Round)
Golf Channel 0.2 0.0

Saturday, Aug. 18



MLB Baseball
Fox 3.0 1.8
NFL Football
(San Diego vs. St. Louis)
CBS 2.0 1.2
U.S. Gymnastics Championships NBC 1.7 0.6
2007 Little League World Series ABC 1.1 0.3
NASCAR Busch Racing ESPN2 1.0 0.3
CBS Sports Spectacular
(Rules of Golf)
CBS 0.9 0.4
PGA Golf
(Wyndham Championship, 3rd Round)
CBS 0.9 0.2
Champions Tour Golf
(The Tradition)
NBC 0.7


Dew Action Sports Tour
(Vans Invitational)
NBC 0.6 0.4
CBS Sports Spectacular
(King of the Mountain Biking Champs)
CBS 0.6 0.2

Sunday, Aug. 19

NFL Football
(N.Y. Giants vs. Baltimore)
NBC 4.8 2.8
U.S. Gymnastic Championships NBC 2.6 0.7
MLB Baseball
(St. Louis vs. Chicago)
ESPN 1.7 1.0
2007 Little League World Series ABC 1.6 0.5
PGA Tour
(Wyndham Championship, Final)
CBS 1.2 0.2
Champions Tour Golf
(The Tradition)
NBC 1.2 0.7
Dew Action Sports Tour
(Vans Invitational)
NBC 0.9 0.7
AVP Volleyball (Boston Open) NBC 0.9 0.6
West Financial Masters Tennis
(Men’s Final
CBS 0.9 0.3
WNBA Basketball
(Washington vs. Connecticut)
ABC 0.6 0.3

Source: Nielsen Media Research

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