Turner Names Nathan Media Currency VP

Aug 27, 2007  •  Post A Comment

Turner Broadcasting has hired leading media agency researcher Susan Nathan to a post with a unique title: vice president of media currency.
In the upcoming season ads are mostly being bought based on a new currency, namely commercial ratings.
In her new job, Ms. Nathan will track and analyze the impact of changes in the planning and buying currencies in the advertising marketplace, as well as collaborate with Turner Research on key internal and industry research and audience measurement initiatives, the company said.
Ms. Nathan was senior VP, director of media knowledge at Universal McCann before joining Turner, where she will report to Barry Fischer, executive VP of market strategy.
“I am very excited to have Susan join our company,” Mr. Fischer said in a statement Monday. “Susan’s professional credentials are extensive, diverse and impressive. She has been an influential leader in the media research and agency communities and brings to Turner vast expertise in primary and secondary research methodologies, as well as critical understandings of the issues in today’s media environment facing agencies, clients and programmers.”
Ms. Nathan has served as chairperson for a number of industry associations, including the 4A’s Media Research Committee, the Agency Media Research Council and the Media Ratings Council.


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