WE tv Adds Royal Programming

Aug 22, 2007  •  Post A Comment

WE tv, the women’s network, is developing into a royal obsession for viewers who admired Princess Diana or simply want to be more like her.
The network will be airing series and specials teaching women to become princesses and live in a noble manner.
“American Princess,” the reality show, returned last week. The series follows 20 women who compete to make their childhood dream of becoming a princess a reality. The eight episodes were produced by Granada Media.
In a similar vein is “Australian Princess,” acquired from Granada Media. Over the course of eight episodes, a group of Australian women compete for the prize of a real British royal title. The series will premiere Oct. 9.
WE also will be running a pair of specials. “How to Marry a Prince,” premiering in February, is an original special that examines what it takes for a common woman to marry a prince and be accepted into the royal family. “Royal Vacation Homes” premiering in January, explores the luxurious castles and vacation spots the British royal family uses to get away and relax.
WE’s programs about the real princess starts with “Diana—The Night She Died,” a documentary produced by Psychology News about events leading up to and after the night the princess was killed. The special premieres Aug. 31, the 10th anniversary of her death.
“Diana Revealed,” a two-hour special also airing Aug. 31, is produced by NBC News and features interviews with the princess.
“The Curse of Diana’s Dresses” tells the true story about what happened to the people who bought dresses that belonged to Princess Diana and were auctioned off. Produced by Pilgrim Productions Canterbury, the one-hour special airs Dec. 1.
“With this new slate of royal programming, the network is building on the success we saw with the first season of ‘American Princess’ and continuing its momentum to provide royal-related content that entertains and resonates with our viewers,” said Kim Martin, executive VP and general manager of WE tv.
This story is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.

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