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Apple Considers Lowering Price for TV Shows, Pricing Disputes Likely to Continue

Sep 7, 2007  •  Post A Comment

One week after jettisoning NBC from iTunes over a pricing dispute, Apple is now considering cutting the price of television shows in half, according to Variety.
That would bring the cost of TV shows in line with songs at 99 cents.
According to Variety, Apple believes the 99 cent price could dramatically improve sales of TV shows on iTunes.
Pricing disputes with Apple are likely to continue. Last Friday NBC said it would not renew its contract with Apple because the network wanted more pricing flexibility, reportedly to charge $5 for a show. However, earlier this week NBC inked a deal with Apple competitor Amazon.com to offers its shows for $1.99 on the Amazon Unbox service.
(Editor: Worrell)

13 Comments

  1. Good for apple they are better off without NBC they are loosers!!!DaveL- Detroit

  2. I think eveyone needs to get away from NBC the sooner the better they are going way down in the Detroit Metro area there is a huge boycott any thing NBC along with it’s local programing I know at least half of the UAW have deleated from there tv’s, and we are pushing for more as the fall line up remakes hit the air will keep you poasted,as the season arives Thanks Dave-Detroit

  3. Good for Apple — it’s just like the networks to always want more, more and more.

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