Chart: Top Commercials—Total Viewing

Sep 19, 2007  •  Post A Comment

Commercial ratings can be tricky things. TiVo’s StopWatch ratings service found that in July, the top-rated commercials did not air in the top-rated shows. In fact, the top-rated commercials ran in shows that weren’t even in the top 10. The top commercials did, however, run in the shows with the most live viewing, which is something to give media buyers pause.
Here is a list of the top commercials for the month and the shows in which they appeared.

Brand  Program         Date Rating
Universal’s “I Now Pronounce
You Chuck and Larry”
“America’s Got Talent June 26 6.8
French’s Classic Yellow Mustard    “48 Hours Mystery” July 7 6.5
AT&T Wireless Service “America’s Got Talent” June 26 6.4
Bali Bras & Panties “America’s Got Talent” June 26 6.4
OFF Family Care Smooth &
Dry Insect Repellant
“48 Hours Mystery” July 7 6.4
Excedrin Back &
Body Extra Strength Pain Caps
“48 Hours Mystery” July 7 6.3
Neutrogena Ultra Sheer Sun Block “48 Hours Mystery” July 7 6.3
Lysol Power Toilet Bowl Cleaner    “48 Hours Mystery” July 7 6.3
Chevrolet Trucks Silverado “America’s Got Talent” June 26 6.2
Gatorade beverage “America’s Got Talent”         June 26 6.2

Source: TiVo StopWatch


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