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Hey! Nielsen Site Gathers Opinions About Entertainment Options

Sep 24, 2007  •  Post A Comment

The Nielsen Co. is going social online with Hey! Nielsen, a Web site that began public beta testing Monday as a site where the pop cultural crowd can post opinions about TV, movies and music.
A Spanish-language version of the Web site, Oye! Nielsen, will launch in January, the company said in its announcement.
“Hey! Nielsen gives lovers of pop culture an opportunity to sound off online and to make their voice heard by decision makers,” said Karen Watson, senior VP of communications at the Nielsen Co., and executive sponsor of Hey! Nielsen. “We hope this will be a fun place to share opinions and discuss your favorite shows, movies and music. And because we will be providing our clients with insights from Hey! Nielsen members, joining the network is a way to let the entertainment industry know what you think.”
Like other social networking sites, Hey! Nielsen will enable users to post profiles and build a network of friends or “recommenders.” Members can contribute to the Hey! Nielsen Score, which will be a measurement system for the “buzz” on a star, TV show, movie and other entertainment properties. The Hey! Nielsen Score is a combination of a number of factors including users’ opinions and ratings on the site, Internet buzz and raw data from sister companies including Billboard and the Hollywood Reporter.
Nielsen BuzzMetric’s BlogPulse.com, a key input into Hey! Nielsen, monitors nearly 60 million blogs every day. A significant percentage of the blog buzz deals directly with entertainment, and this data will be woven into the overall Hey! Nielsen Score.
Members will be able to install Hey! Nielsen widgets on their desktops or other social networking sites in order to track developments and Hey! Nielsen scores for entertainment they care about even when they are not on the site.
The Nielsen announcement said the information collected on the new site could be an important step toward metering and understanding user engagement. The demographic information, comments and scores of each user can be used as a supplement to existing products offered by Nielsen Media Research.
The site was developed with Affinitive, a word-of-mouth and social-media marketing solutions company, as well as numerous divisions within Nielsen.
The site, which was open only to Nielsen employees for closed testing over the past few months, is now open to the public at www.heynielsen.com.
(Editor: Horowitz)

14 Comments

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