Local Broadcast TV Ad Revenue Slips in Second Quarter

Sep 12, 2007  •  Post A Comment

Without political advertising or Olympics programming, local broadcast TV ad revenues in the second quarter were down 6.6 percent year-to-year to $3.9 billion, according to analysis of estimates supplied by TNS Media Intelligence/CMR to Susan Cuccinello, senior VP of research for the Television Bureau of Advertising.
The report comes a day after TNS Media Intelligence reported cable was the only segment of the industry that had not seen ad revenues drop in the first half of the year.
Wednesday’s TVB report, which used data collected in the top 100 markets, said local broadcast TV was down 4.8 percent to $7.9 billion in the first half of 2007.
For the second quarter, the TVB said only three of the top 10 advertisers spent more money on local broadcast TV than they had in the second quarter of 2006.
Those were No. 2 spender AT&T, up 3.4 percent; No. 5 Nissan Motor Co., up 31.4 percent; and No. 8 Verizon Communications, up 40.9 percent.
(Editor: Horowitz)

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