NBCU Names Marianne Gambelli Ad Sales President

Sep 13, 2007  •  Post A Comment

Mike Pilot, who joined NBC Universal last year as president sales and marketing, plans to hire an executive to oversee the company’s cable entertainment networks as part of a reorganization of NBC’s sales operations.
Marianne Gambelli, who has been executive VP, sales and marketing for NBCU since 2004, was named NBC network ad sales president, responsible for all NBC network properties, including news, sports and Olympics.
Debbie Reichig is formally joining the sales organization as senior VP, market development from NBC’s Integrated Media Group, and John Sabino has been named senior VP, commercial excellence.
All three executives report directly to Mr. Pilot.
The new cable executive will oversee the sales efforts for the company’s entertainment cable networks, USA, Sci Fi, Bravo, Chiller, Sleuth and Universal HD. Mark Miller will continue as head of sales for USA and Sci Fi, while Susan Malfa remains responsible for Bravo.
“Our cable group has never been stronger, and with a new leader in place overseeing the sales efforts for all the networks, we can ensure an even more proactive selling approach for our unique cable brands, differentiating our assets in the marketplace and making us an even more strategic partner to our clients,” Mr. Pilot said.
Sales for MSNBC and CNBC will report with network news to Ms. Gambelli.
“This new structure allows us to even better position our selling, marketing and consumer insight capabilities, creating added value for our clients and furthering our efforts to take a more client-centric, solutions-oriented approach to the market,” Mr. Pilot said.
Mr. Pilot said Ms. Gambelli’s new position “allows Marianne and her team to focus solely on selling and marketing all aspects of our core network business.”
Ms. Reichig will be overseeing strategic marketing and continuing to drive the company’s ad and research innovation efforts.
Since her arrival at NBCU, Debbie has continued her track record of innovation, convincing several agencies to partner with us in new and different ways and forming an industry research council with representatives from 15 of the largest ad agencies,” Mr. Pilot said. “With Debbie now a part of our organizational fabric, leading our efforts in market segmentation, serving as a liaison between the sales and research teams and working closely with our clients outside of the transactional environment, we’ve added an important new dimension to our sales team to help make us an even stronger marketing partner for our clients.”
Mr. Sabino previously served as the VP of Strategic Initiatives for NBC Universal and will be responsible for making buying and selling advertising an easier and more efficient process.


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