Rogers Leads Way in NAMIC’s Marketing Prizes

Sep 16, 2007  •  Post A Comment

Rogers Cable Communications led all cable distributors with four first-place wins in the National Association for Multi-ethnicity in Communications Marketing Awards, to be presented Sept. 17 at the 21st annual NAMIC Conference.
Comcast received three first-place and five second-place awards. In the network/industry supplier category, BET took the lead with two first-place honors, followed by mun2 with one first-place and one second-place award.
Discovery Networks, SiTV, HBO, Telemundo, Nickelodeon and TV One each earned first-place honors, while Ameredia took second place in three categories.
Rogers’ marketing campaign “TVB on Demand” was awarded the top honor in the case studies/campaigns category, in addition to winning for direct mail in the marketing tactics category. Its “Great Wall TV Package (Canada)” scored with first-place wins in both out-of-home and all other media for marketing tactics.
Comcast’s “Chinese New Year Spectacular/Year of the Pig” took the top honor for marketing tactics in the grassroots category, and Comcast also took that spot in the television category for its marketing campaign P.A.D.L.O.C. (Protecting and Defending Locally Operated Churches).
The cable giant took first- and second-place honors in the print division — the top prize for “Divas Don’t Have Debt” and the second slot for “Paquete Triple Campaign.”
Comcast also took second-place honors in the all other media category for its Ako Ay Filipino phone card campaign. In the networks and industry suppliers division of the direct-mail campaign category, Comcast and Ameredia took second place for their Russian Matryoshka mailers.
The top Internet and new-media awards were nabbed by BET Networks for “BET’s Rip the Runway” in the top slot, followed by CNN for “CNN’s Special Investigation Unit — Martin Luther King: Words That Changed a Nation.”
Telemundo’s direct-mail campaign for “Al Rojo Vivo” took first prize in the networks and industry suppliers division. Also in the suppliers’ television category, TV One’s campaign for “G. Garvin’s Food, Family and Fun Sweepstakes” took top billing, followed by mun2’s “Pitbull La Esquina” promos.
The NAMIC Excellence in Multicultural Marketing Awards are sponsored by ESPN Deportes and presented in partnership with Cableworld.
Each entry targeted one or more cultural markets such as Hispanic, African American or Asian, and they were judged by a marketing committee composed of multicultural industry professionals.


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