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VH1 Soul to Host Hip-Hop Prizes

Sep 12, 2007  •  Post A Comment

Some people can’t get enough of award shows. And some of those people are cable network programmers and the sponsors that support them.
Award shows give cable networks a chance to do some original programming, show off some big stars, pull in bigger-than-usual audiences and offer special packages to advertisers. That’s why new celebrations are being created all the time.
Take “VH1 Soul President: Vibe Awards Special,” announced last week by the cable network and Vibe magazine.
The Vibe Awards used to appear on UPN, where they were notable for fights in the audience, including a stabbing in 2004.
The one-hour special is set to premiere on VH1 Soul at 9 p.m. Nov. 14, and then run at 10 p.m. on the mothership VH1. It will be hosted by Grammy-winning singer Eve.
Awards will be presented in the categories hip-hop artist of the year, R&B artist of the year, collaboration, breakthrough artist of the year, producer of the year, song of the year, mixtape of the year, ringtone of the year and video of the year.
A VStyle award will recognize the best dressed people in hip-hop, and a Vibe Props award will recognize artists who have given back to the community. The VHollywood award will recognize hip-hop artists who have excelled in other art forms such as movies.
Viewers can log on to VibeAwards.vh1.com and vote for the winners through Sept. 30.
“VH1 Soul Presents: Vibe Awards Special” will be executive produced by Jac Benson II for Blacjac Entertainment Group. Keshia Williams and Lee Rolontz are the executive producers for VH1.

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