Who’s Who in Online Video Ad Targeting

Sep 23, 2007  •  Post A Comment

The race is on to become the leading matchmaker for ads and online video. Here’s a quick look at who’s who in the online video ad-targeting business.
YuMe Networks: operates as a branded online video ad network. The company strikes deals with advertisers and publishers and delivers a variety of ad formats across Web sites, mobile phones and peer-to-peer services. YuMe has run campaigns for brands including Marriott, Clorox, Cherry Coke, Qantas, Lionsgate and Blockbuster.
Blinkx: introduced its ad-matching service dubbed AdHoc earlier this summer. Already, Blinkx indexes more than 12 million hours of Web video as a video search site. With AdHoc it can pair relevant ads with video content.
DigitalSmiths: a video search service, wants to be Google AdSense, but for video. Its VideoSense service operates as a plug-in, letting media companies add the capability to an existing video player, for instance. DigitalSmiths then analyzes the audio and video to match ads to content.
Adap.tv: matches online video with short, contextual ads that appear as an overlay. Adap.tv analyzes the video using speech and text recognition and then lays the ad on a small portion of the video screen. A viewer can click on the ad to link to relevant products on Amazon.com or Shopping.com, for instance. Sites using Adap.tv include Metacafe.
Broadband Enterprises: is an online ad network that counts 150 advertisers and 2,000 Web sites in the mix. It is expanding its technology to target ads to video content.
Magnify.net: is a technology provider that creates online video sites for enthusiast communities. It recently added the tools to pair targeted ads with that video.
Pluggd: uses speech recognition and semantic analysis to search for the portion of a video that corresponds to a user’s search. Once there, Pluggd inserts an overlay ad that’s related to the content. Pluggd has reported that sites using its technology can increase the time spent viewing videos by 100 percent to 300 percent.

One Comment

  1. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

Your Comment

Email (will not be published)