Ad management firm BlackArrow said it has raised a B round of funding to the tune of $12 million. The company will use that money to fund the rollout of an ad management system that measures dynamic advertising across broadband, video-on-demand and digital video recorder playout.
New investors include Cisco Systems, Comcast Interactive Capital, Intel Corp., Mayfield Fund and Polaris Venture Partners.
The company also announced it has appointed former Knight Ridder Digital executive Dean Denhart as CEO.
Mr. Dehart said BlackArrow is testing its system with media partners, but cannot disclose those partners. The service should roll out commercially later this year.