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Nine of the 10 most-viewed commercials in August appeared during an episode of CBS’ “Big Brother,” according to TiVo’s Stop Watch ratings service. That episode was only the 10th-most-watched show on TV that month, counting both live and delayed viewing. The most-watched spot, for Universal’s latest “Mr. Bean” movie, was the first commercial in its pod, and its rating was a 7.6, just short of the 8.1 rating "Big Brother" attracted. |
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| Rank | Brand | Program | Date | Rating |
| 1. | Universal “Mr. Bean” Holiday Movie |
Big Brother 8 | Aug. 12 | 7.6 |
| 2. | Kmart | Big Brother 8 | Aug. 12 | 7.0 |
| 3. | Cortizone 10 Plus Max Star Skin Cream |
Big Brother 8 | Aug. 12 | 6.9 |
| 4. | Capital One MasterCard & Visa |
Big Brother 8 | Aug. 12 | 6.7 |
| 4. | McDonald’s | Big Brother 8 | Aug. 12 | 6.7 |
| 6. | JCPenney Children’s Apparel |
Big Brother 8 | Aug. 12 | 6.5 |
| 6. | Comcast | Big Brother 8 | Aug. 12 | 6.5 |
| 6. | T-Mobile Wireless Service | Big Brother 8 | Aug. 12 | 6.5 |
| 9. | Text Fan to 99888 Text Messaging |
Big Brother 8 | Aug. 12 | 6.3 |
| 10. | Warner Bros. “Invasion” Movie |
So You Think You Can Dance |
Aug. 15 | 6.0 |
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Source: TiVo |
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Chart: Top Commercials—Total Viewing
Oct 24, 2007 • Post A Comment
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