Logo

Digital Dealmakers: Cynthia Francis

Oct 21, 2007  •  Post A Comment

The player: Cynthia Francis, CEO of Reality Digital, an online video technology company that creates video-rich social media Web sites for media companies.
The play: Reality Digital operates as a white-label service to power online video for media companies and publishers. Because Reality Digital operates private-label sites, the player and the site are customized for each client. Reality Digital grew out of the digital asset management space, so it’s experienced in helping big enterprises manage their media. “We saw there was a market opportunity to solve not just media moving inside an organization but media flowing to the consumer that the consumer is going to add to in some way that will be a critical part of creating the brand,” Ms. Francis said.
The pitch: The company’s secret sauce lies in social media. Reality Digital can layer video and media sharing, blogs, forums, profiles, communities, contests, reviews, polls and other forms of interactivity into the sites it builds.
In the mix: Reality Digital competes with online TV technology providers such as Maven Networks, Brightcove, Narrowstep and Extend Media. Reality Digital’s customers include Lonely Planet, newbaby.com, Capitol Hill Broadcasting Network and MTV.
The backstory: Ms. Francis founded the company in 2003 and bootstrapped it financially until 2005.
The money guys: In 2005, Reality Digital raised $2.5 million in a round of funding from individual investors. The company has been profitable via license fees since last quarter.
Pros: Online video and social media are growing quickly. Advertising in online video should hit $775 million this year and rise to $1.4 billion in 2008, according to eMarketer.
Cons: The business is crowded and competition is fierce.
Background: Ms. Francis was born and raised in the San Francisco Bay Area. She attended the University of California at Berkeley, where she studied dramatic art and dance. Prior to Reality Digital, she served as an executive at digital asset management firms eMotion and Cinebase and she also worked at Apple. Ms. Francis is 45 and lives in San Francisco with her family, which includes three children.
Who knew? Ms. Francis was a classical ballet dancer and performed in ballet and modern dance until she was 25. “The level of discipline is terrific experience for being an entrepreneur,” she said.

20 Comments

  1. , excellent post, I really enjoyed reading this. the article gave me the push to try my own post, please see my blog by clicking my name at the top of this post, thank you

  2. Hello, super article, I really enjoyed reading it. the article gave me the kick to attempt my own blog, please check my post by clicking my name at the top of this article, cheers

  3. I dislike fashion,I don’t really like anything about it along with everyone involved within it; I dislike the trade, the hoopla, the stink and the feel of it,Primarily, I detest the lots of generally sentient women who’re suckered with it

  4. I am starting to find the jokes unfunny. Sharron Angle claimed that Muslim law is taking hold in sections of united states.

  5. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  6. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  7. There is visibly a lot to realize about this. I believe you made some good points in features also.

  8. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  9. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  10. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  11. Thanks.

  12. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  13. Nicely said.

  14. I like your blog.

  15. This would be the ideal blog for anyone who wants to understand about this subject. You recognize so a lot its almost challenging to argue with you (not that I really would want…HaHa)! You surely set a new spin on a topic thats been written about for decades. Good stuff, just excellent!

  16. Greetings. First of all – great blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for taking your time to write intresting artciles and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  17. I am not actually definite if greatest methods have emerged nearly things like that, except I am certain that your large work is obviously recognized. I was questioning if you offer several registration to your RSS feeds as I would be extremely interested.

  18. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  19. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

Leave a Reply to Melody Dreesman Cancel Reply

Email (will not be published)