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ESPN Rolls Out Third HD Channel in March

Oct 14, 2007  •  Post A Comment

ESPN will launch ESPNews HD, its third HD service, on March 30.
As part of the launch of the channel, ESPNews will maximize the 16×9 viewing area, including new space for graphic sponsorship placement opportunities for advertisers.
The graphic, which normally crawls along the bottom of the televised portion of the channel, will instead wrap around the top, left and bottom of the HD screen. The HD Sideline will offer the display of textual information, headshots, news and scores, while still delivering a window to accommodate all video highlights in 16×9 HD.
ESPNews HD also will feature a redesigned bottom graphic.
“Our HD viewers will have an unprecedented opportunity to view pristine 16×9 HD highlights accompanied by an abundance of real-time information from all areas of the sports world,” said Rick Paiva, ESPN’s vice president, creative services. “This new graphic system will also benefit our SD viewers by providing more information without reducing the size of the current video display area.”
The new channel has carriage deals with DirecTV, Comcast and Time Warner Cable.
The company’s ESPN HD reaches more than 14 million subscribers and is available to more than 91 million homes, while ESPN2 HD reaches more than 9.4 million subscribers and is available to more than 72 million homes.

11 Comments

  1. Are you broadcasting your HD in 720p only? My brother in Columbus Ohio claims his ESPN is in 1080i. Can this be possible?
    John

  2. Are you broadcasting your HD in 720p only? My brother in Columbus Ohio claims his ESPN is in 1080i. Can this be possible?
    John

  3. i was wondering if you need a HD Tv for espn newsHD because i don’t think i have a HD tv.

  4. Matt how can you not know if you have a HD tv??? I hope that was a joke.

  5. I trying to fint espn news in hd on my time warer and i cant find it anywhere? i called the company and they said they have no listing of espn news in hd, does anyone know when i can see it?

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