ESPN2 led the first round of Nielsen’s C3 ratings measuring how well broadcast and cable networks retain viewers through commercial breaks. ESPN2 scored a 104 percent retention rate on average program ratings in prime time, meaning the number of viewers who watched live or within three days via DVR rose during ad breaks for the week of Sept. 24. Boasting the second-highest retention rate was ESPN, with 97.7 percent, followed by Nickelodeon’s Nick at Nite, with 96.6 percent. Rounding out the top 10 were Cartoon Network’s Adult Swim (95.9 percent), Nickelodeon (95.8 percent), Hallmark Channel (95.7 percent), TV Land (95.6 percent), USA Network (95.6 percent), HGTV (95 percent) and Court TV (94.6 percent). Fox was the best of the Big Four at No. 18 with 92.9 percent. CW landed at No. 44 with 87.2 percent.
ESPN Wins First Round of Commercial Ratings
Oct 28, 2007 • Post A Comment