‘Grey’s Anatomy’ Most Popular Among TiVo Viewers

Oct 12, 2007  •  Post A Comment

“Grey’s Anatomy,” which boasts the costliest commercial time on broadcast TV, also was the most-watched program during the first week of the new fall season among TiVo viewers, according to the Alviso, Calif., company that makes and markets the digital-video-recording devices.
Nearly two-thirds of all viewing by TiVo users during premiere week, with the exception of sports programs, “was done on a time-shifted basis,” said Todd Juenger, VP-general manager, TiVo Audience Research and Measurement.
TiVo generated the rankings using its StopWatch service, which tracks viewing behavior on a second-by-second basis via random sampling of its user base. ABC’s “Grey’s” finished first in total viewing, followed by “CSI” on CBS, “Desperate Housewives” on ABC, “Survivor: China” on CBS and “Heroes” on NBC. NBC’s Sunday-night telecast of NFL football was the most-watched show on a live basis, according to TiVo.
“Grey’s” also carried the day among viewers who watched on a time-shifted basis, followed by “CSI,” “Desperate Housewives,” “Survivor: China” and “The Office.”

One Comment

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