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Special Projects Lift KPIX-TV

Oct 7, 2007  •  Post A Comment

KPIX-TV in San Francisco is being honored this year with the RTNDA Unity Award based on a substantial “compilation” of nine special projects. Executives at the CBS owned-and-operated station see the award as a validation of the station’s efforts to improve its diversity programming.
“We did a content analysis in 2004 and 2005, with the help of San Francisco State University’s Journalism Department, to look at how diverse our feature stories were,” said Craig Franklin, senior producer of news. “And we found we weren’t doing the job we felt we needed to do.”
The station formed a diversity committee, and management got involved. “We call it a work in progress,” Mr. Franklin said.
The compilation featured “One Strike You’re Out,” one of five stories reporter Anna Werner and producer Abby Sterling did about the increasingly harsh deportation policies for long-term U.S. residents with green cards. It focused on 82-year-old Gurdev Gill, who came here 25 years ago from India and raised a family of U.S. citizens. He applied for citizenship, but instead received a deportation letter due to a misdemeanor charge from 18 years earlier. “Partly because of our story, the misdemeanor was overturned, so Gurdev Gill won’t be deported,” Mr. Franklin said.
Among other stories in the compilation were “UC Affirmative Action,” with reporter Sue Kwon looking at affirmative action in the University of California system 10 years after it was made illegal; “‘Survivor’ and Race,” in which journalists of different races discuss the “Survivor” season where teams were divided by race; and “The Jefferson Awards,” an episode of a weekly show in which reporter Barbara Rodgers follows a white teacher at a largely minority high school who takes his students to visit civil rights landmarks in the South.

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