Video-centric social media company Vitrue closed its Series B round of financing session with $10 million, with a majority of the funding coming from early-stage venture capital firm Dace Ventures.
Vitrue creates branded sites enabling its customers to review and approve content submitted by users.
Other funding during the session was provided by Comcast Interactive Capital and Turner Broadcasting, as well as General Catalyst Partners.
Dace Ventures founder and managing partner David Andonian will join the Vitrue board of directors.