Digitalsmiths Adds Two New Products to Help Web Advertising

Nov 4, 2007  •  Post A Comment

Video ad targeting firm Digitalsmiths added two new products to its VideoSense service.
The new products are called AdSafe and AdIQ and they help marketers place their ads against appropriate online content.
AdSafe makes sure the ads run next to “brand-safe” video, while AdIQ enables what’s called “competitive brand targeting.” This means VideoSense can seek out rivals’ ads and generate competitive ad placements for its brands.
For instance, Coca-Cola could choose to target ads within sports video content and also specify that a Coca-Cola ad appear any time a competing brand is shown, Digitalsmiths said.
(Editor: Robbins)


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