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Discovery Times Channel Gets New Name

Nov 27, 2007  •  Post A Comment

Discovery Communications said it plans to change the name of its Discovery Times Channel to Investigation Discovery starting Jan. 27.
Discovery Times was launched as a joint venture with the New York Times Co. in 2003. The joint venture was ended by the newspaper last year.
“The new name, Investigation Discovery, correlates directly to the programs that have earned such tremendous viewership gains this year, while keeping the essence of the channel’s DNA in providing in-depth content focused on issues facing our world today,” said John Ford, president and general manager of Investigation Discovery. “The new branding for the network aims to engage our loyal audience with compelling content that only Discovery can provide with credibility, intrigue and exceptional story-telling.”
Investigation Discovery, now in 50 million homes, will unveil its full programming lineup, new logo, on-air branding campaign and robust Web site in early January.

16 Comments

  1. Actually, the channel began in the 1996 as a joint venture between Discovery and CBS and was called “CBS Eye on People”, in the late 90s Discovery got total control and it was renamed to “Discovery People” and then renamed again to “Discovery Civilization” shortly after that.

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