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Lifetime Relaunches Web Site, Offers New Features

Nov 12, 2007  •  Post A Comment

mylifetime.comLifetime said it was expanding its digital business with the relaunch of its Web site as mylifetime.com.
The new site features games, activity, community functions and information on topics including relationships, health, beauty, style, home, crafts and entertainment.
Lifetime also plans to create original broadband content for the site. Seven webisode series—some scripted, some unscripted—are planned for 2007 and 16 are planned for 2008. One of the 2008 shows is “Gift Intervention?” from Lizz Winstead, co-creator of “The Daily Show.” The series follows recipients of bad gifts confronting the givers.
To provide content for the site, Lifetime has formed alliances with a number of providers, including Glam Media, Realarcade, RevoutionHealth.com, About.com and Hearst Digital.
Hearst, which is a part owner of Lifetime, will be syndicating to Lifetime content from its magazines, including Country Living, Good Housekeeping, Marie Claire, Quick & Simple and Redbook.
“LifetimeTV.com has experienced 260% growth year-to-year and it’s time to build on that powerful momentum with this evolution to myLifetime.com, the ultimate digital destination for women’s entertainment and escape,” said Dan Suratt, executive VP, digital media and business development for Lifetime Networks.
“The relationship that Lifetime has with its female audience is incredibly strong and we plan on leveraging that special bond by providing the place where women can connect, play and share.”
The site also remains the official home for Lifetime’s TV programming and will offer full episodes of some shows, exclusive scenes, actor interviews and other added material. There also will be a “Coming Attractions” blog featuring casting announcements and news about pilots and returning series on Lifetime.

16 Comments

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