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MySpace Helps Advertisers Target Specific Users

Nov 5, 2007  •  Post A Comment

MySpace announced SelfServe by MySpace today, a new ad project to let small businesses, bands and politicians create and target display ads throughout the site.
SelfServe will roll out in early 2008. The purpose of the program is to let small businesses generate targeted ads for their customers by geography, demographics or user interest.
In addition, the social networking said it has finished the initial phase of its so-called HyperTargeting project and counts more than 50 advertisers in that initiative. Advertisers including Procter & Gamble, Microsoft, Ford, Taco Bell and others now can target their ads based on information in user profiles.
Ad targeting is becoming more important online as advertisers seek to fine-tune the effectiveness of their ads. MySpace’s efforts occur amidst a flurry of initiatives by small and large Web companies, from Google to Blinkx, to reach specific customers online with relevant ads.

7 Comments

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