MySpace Helps Advertisers Target Specific Users

Nov 5, 2007  •  Post A Comment

MySpace announced SelfServe by MySpace today, a new ad project to let small businesses, bands and politicians create and target display ads throughout the site.
SelfServe will roll out in early 2008. The purpose of the program is to let small businesses generate targeted ads for their customers by geography, demographics or user interest.
In addition, the social networking said it has finished the initial phase of its so-called HyperTargeting project and counts more than 50 advertisers in that initiative. Advertisers including Procter & Gamble, Microsoft, Ford, Taco Bell and others now can target their ads based on information in user profiles.
Ad targeting is becoming more important online as advertisers seek to fine-tune the effectiveness of their ads. MySpace’s efforts occur amidst a flurry of initiatives by small and large Web companies, from Google to Blinkx, to reach specific customers online with relevant ads.


  1. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  2. Amazing freakin blog here. I almost cried while reading it!

  3. High quality info here! Keep up the great work. I love the feelings being expressed.

  4. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  5. I am not actually definite if greatest tactics have emerged nearly stuff like that, other than I am definite that your big job is visibly discovered. I was thinking if you offer one registration toward your RSS feeds since I would be extremely concerned.

  6. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  7. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

Your Comment

Email (will not be published)