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NBC Renames O&O Station Group, Adds Execs

Nov 13, 2007  •  Post A Comment

The English-language, NBC-owned TV stations have been renamed NBC Local Media. The new division has named two people to positions important to the station group’s mission to be a full-service local content provider for all digital platforms and to provide a full range of integrated marketing solutions to the local marketplace.
Brian Buchwald has been named senior VP of local digital media and multiplatform, and Mark French has been named senior VP and general manager of NBC Everywhere, a new unit focusing on the company’s growing digital place-based networks. Both appointments are effective immediately and report directly to NBC Local Media Division President John Wallace.
“Our stations produce local content for a multitude of platforms beyond their primary channels, including broadband networks in a variety of genres, multiple digital channels and various media platforms outside of the home. ‘NBC Local Media’ better reflects the full scope of our capabilities, as well as our ability to offer clients a fully integrated, local media solution across the full portfolio of our assets,” Mr. Wallace said in the announcement of the moves Tuesday.
“Brian and Mark’s new positions highlight our focus on local media expansion beyond the limits of the traditional television space,” he added. “I view them as critical to our success going forward and am delighted to have both Brian and Mark on board to lead these efforts.”
Mr. Buchwald will be responsible for developing new business models and enterprises that broaden NBC Universal’s local media footprint. He will work closely with the group’s general managers to ensure that the core stations business remains dominant in the growing multiplatform media environment. He also will explore alternative content production models, as well as new formats and local channels.
Mr. Buchwald previously led the distribution partner network for Hulu.com and also was general manager of National Broadband Company, the digital joint venture he co-developed and helped launch in September 2006. He joined NBC Universal in 2005 as VP of strategy and business development, where he played key roles in the company’s acquisition of iVillage.com and the digital partnership between Telemundo and Yahoo! His previous background was in business development at DoubleClick and PointRoll.
Mr. French will focus on expanding NBCU’s presence on alternative distribution platforms through strategic content and advertising partnerships, with a focus on NBC’s local markets. He will work closely with NBC Universal’s sales and marketing groups to integrate the digital out-of-home offerings into NBCU’s 360-degree offerings. French also will work closely with the NBC Agency and local stations to program the various out-of-home channels.
Mr. French rejoined the NBCU Television Stations in 2005 as director of multimedia sales and strategic marketing. In 2006 he was promoted to senior director of strategic partnerships. He had been the business development and marketing manager for KNSD-TV, the NBC owned-and-operated station in San Diego, Calif., before spending a couple of years as sales and programming VP for WRNN-TV, in Westchester, N.Y.

One Comment

  1. More executives, more job titles, more ‘divisions’ – ho hum!

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