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NBCU Puts Zalaznick In Charge of Newly Acquired Oxygen Media

Nov 20, 2007  •  Post A Comment

NBC Universal completed its $875 million acquisition of Oxygen Media and put Bravo President Lauren Zalaznick in charge of the women’s channel.
Ms. Zalaznick takes on Oxygen in addition to her current responsibilities at Bravo Media. She reports to Jeff Gaspin, president and chief operating officer, Universal Television Group and head of NBC Universal’s cable group.
“We believe we can bring great value to the Oxygen brand, with our cross-promotion opportunities, programming expertise and distribution team,” Mr. Gaspin said. “”Lauren has had tremendous success growing Bravo and we know, with her talent and passion, she will do the same with Oxygen.”
Oxygen founder Geraldine Laybourne is leaving the company. Lisa Gersh, president and chief operating officer, will remain in that role through a three month transition before assuming a new post at NBC Universal.
NBCU sees Oxygen as bolstering its position in reaching upscale women and plans to package Oxygen viewers with women watching Bravo, the “Today” show and iVillage for advertisers.
The company said the transaction will make a positive contribution to earnings after a full year and is counting on revenue and cost synergies of about $35 million in 2008.
(Editor: Robbins)

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