Rounding Up HD News: Blu-ray Proponents Bow ‘I Do Blu’ Campaign

Nov 1, 2007  •  Post A Comment

Blu-ray Proponents Bow ‘I Do Blu’ Campaign
Blu-ray supporters Monday launched an educational campaign employing the slogan “I Do Blu.” The promotion began during Sunday’s airing of the final game of the World Series, with a commercial showing a generic HDTV and Blu-ray player “holding hands” using their electrical cords, according to Video Business. In addition, clips from Spider-Man and Harry Potter movies played. The report said the ad is expected to translate to print. This campaign came at the same time as the Blu-ray Festival press event Monday-Tuesday, hosted by the Blu-ray Disc Association, 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Panasonic in Los Angeles, the article says.
New York: The City That Never Sleeps and Watches HDTV
The Nielsen Co. revealed that New York was the major market with the most HD receivable homes, TVPredictions reported. An HD receivable home, according to Nielsen, is one that has an HDTV and HD tuner and gets one high-def network or channel, the article said. TVPredictions said the research company reported that 17.5% of New York homes are HD receivable, with Los Angeles a close second with 17.1%. In third place was Washington, D.C., at 16.8%, followed by Boston in fourth with 16.2% and Tampa/St. Petersburg, Fla., in fifth at 15.6%.
Tandberg Facilitates NBCU’s New HD Channels
Tandberg Television, a company that delivers multimedia technology, Monday announced it provided a combination of compression products and managed services to NBC Universal for the launch of Bravo HD, USA HD, Sci Fi HD and CNBC HD, which premiered Oct. 3. The deal allowed NBC Universal to expand its programs to cable, satellite and IPTV service providers throughout the U.S. “We benefit from a long-standing relationship with Tandberg Television and value their innovative solutions, which impact how content providers can more effectively distribute programming,” said Larry C. Thaler, VP of distribution technology media works at NBC Universal. “We were excited to leverage Tandberg Television’s expertise and products to deliver the highest quality HD experience for our viewers nationwide.”

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