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thePlatform Powers Kids Brands

Nov 14, 2007  •  Post A Comment

Internet television technology firm thePlatform has inked deals with two children’s entertainment brands, HIT Entertainment and PBS Kids Sprout.
Under the agreements, the Web video company will power online video publishing for HIT Entertainment’s Web channels for shows like “Barney,” “Bob the Builder” and “Thomas and Friends,” as well as for the Internet site for TV preschool-centric network PBS Kids Sprout at www.sproutonline.com.
thePlatform also will handle online video syndication for HIT’s properties. thePlatform said it launched video for “Thomas and Friends” in late October and has generated more than 3 million streams in the last two weeks.
thePlatform powers online video for CNBC, Court TV, Comcast, Hearst, Scripps and others.

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