U.S. Handset Sales Surge Year-to-Year

Nov 25, 2007  •  Post A Comment

The third quarter saw consumer handset sales in the U.S. valued at $3.2 billion, a 47% jump from the year-ago quarter, according to NPD Group data. The numbers are based on 32 million units sold to consumers.
Smart phones catapulted to 11% of all sales in the third quarter, up from 4% a year ago.
Motorola retained its position as the top U.S. vendor by unit volume sold to consumers, claiming 31% of the market. LG Electronics and Samsung Electronics were neck-and-neck, with 17% and 16%, respectively, of the volume sold in the third quarter.
Nokia Corp. shipped 11% of handsets in the U.S. in the third quarter and Sanyo sold 4%. Other vendors combined accounted for the remaining 21%.
Bluetooth and music playback are becoming commonplace. Of all feature phones, 72% sold include Bluetooth, up 44% year-to-year. Half of all phones sold include music playback, up 100% from the year-ago quarter.
Carrier retail stores dominate the handset sales channel; prepaid customers are likely to purchase their handsets from a mass-market retailer.
NPD’s data comes from 150,000 monthly, online consumer surveys.

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