Versus is seeing success with its Friday night field sports block, posting the network’s highest household impressions, 175,052, for a Friday night field sports block on Nov. 9. The block airs 7-11 p.m.
Within that block, “The Bucks of Tecomate,” with guest Jeff Foxworthy, garnered 276,370 household impressions, making it the network’s most watched Friday night field sports programming by that measure.
The network also is seeing nice increases in page views and Web traffic on its whitetail deer Web site. The page has nearly reached 1 million page views since its launch Sept. 4.