Monday, Jan. 28
9 a.m.-6 p.m.
NATPE Mobile ++
NATPE Mobile++ is a specially focused and separate conference addressing the impact and business opportunities for wireless and mobile distribution platforms for television producers, developers, technology companies, broadcasters and advertisers.
Join us as we analyze the rapid evolution occurring in the digital media industry, its impact on the traditional media industry and the many lucrative business opportunities it presents. We’ll explore cutting edge audience behaviors—the rapid consuming of mobile and digital entertainment.
NATPE Mobile++ is the apex of the wireless evolution for advertisers, broadcasters, producers, carriers and manufacturers—hose interested in positioning a company or a brand at the very forefront of an ever-expanding mobile media marketplace.
For more information on NATPE Mobile++, please visit www.natpe.org/conference/mobile/.
5th Annual Brandon Tartikoff Legacy Awards
Named in honor of one of the medium’s greatest programmers whose imprint on the television industry will be viewed forever, the Brandon Tartikoff Legacy Awards recognize a select group of television professionals who exhibit extraordinary passion, leadership, independence and vision in the process of creating television programming.
Tickets for this event available for $100.
Award Recipients: Bob Wright, executive director, vice chairman of the board and executive officer, General Electric Co.; Nancy Tellem, president, CBS Paramount Network Television Entertainment Group; Peter Roth, president, Warner Bros. Television; Mark Itkin, executive vice president, worldwide co-head of television, William Morris Agency.
Tuesday, Jan. 29
Think Tank: Opening Address
Speakers: Rick Feldman, president-CEO, NATPE; Emerson Coleman, vice president, programming, Hearst-Argyle Television, Inc.; Roma Khanna, president, Global Networks & Digital Initiatives, NBC Universal International
Think Tank: Keynote + Q&A: Jeff Zucker
With annual revenues of more than $16 billion, NBC Universal is one of the world’s leading media and entertainment content companies, with unparalleled expertise in the development, production and marketing of entertainment, news and information to a global audience across a variety of distribution platforms. This year’s keynote speaker is the man at the helm of this industry giant. During Zucker’s tenure as head of NBC Entertainment, NBC’s prime-time, late-night and daytime lineups all finished first in the key adults 18-49 demographic category for three consecutive seasons- a feat unmatched by any other network. Five Emmy awards later with a host of credits and accomplishments, he will be on hand to share his perspective on the state of the industry.
Moderator: Elizabeth Guider, editor-in-chief, Hollywood Reporter
Speaker: Jeff Zucker, president-CEO, NBC Universal
10 a.m.-5:30 p.m.
Digital Briefings: A Special Daylong Track
On the front lines leading their companies into the digital and broadband age, decision-makers from technology and new-media companies will be on hand to provide cutting-edge research, share formal overviews and conduct Q&A sessions. Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, will facilitate this track of briefings.
Host: Will Richmond, president and founder, Broadband Directions
Insight Arena: Bob Pittman Buys TV Stations: Why?
Pittman and the Pilot Group have a reputation for being among the most canny new-media investors out there specializing in control positions on emerging new media and Internet companies. Find out the secrets to his cutting-edge game of industry monopoly.
Speaker: Robert Pittman, founding member, Pilot Group
Presentation Theater: Reshaping the Advertising Measurement Ecosystem
Digital video recorders, bluetooth-enabled devices, mobile phones and video gaming sets, to name but a few, have created new platforms for advertisers to promote their brands and engage consumers. Has measurement kept pace with this wave? The short answer is no.
The continued growth of both established and emerging technologies, when combined with shifting consumer media consumption trends, has triggered the next cycle of advertising campaign design and development. Getting measurement right must occur if the growth trend is to be sustained.
This session will examine these trends and how the advertising industry can reshape the measurement ecosystem.
Moderator: Russell Sapienza, senior partner, PwC Advisory Practice, PricewaterhouseCoopers
Digital Briefings: The Market for New Video Services: Where Do Consumers Stand?
DVRs, VOD, online video, iPods, cell phones and HDTV are among the many new technologies that are changing the landscape of how, when and where consumers can watch video. This session will include research findings from recent Leichtman Research Group studies, coupled with data from other sources, to help wade through the hype to assess where the markets for new video services stand today, and where they may be going in the near future.
Speaker: Bruce Leichtman, president and principal analyst, Leichtman Research Group
Digital Briefings: Joost Presentation
Presenter: Yvette Alberdingk Thijm, executive vice president, content acquisition and strategy, Joost
11:30 a.m.-12:30 p.m.
Presentation Theater: The Path to International Expansion, Not the Straight and Narrow but Achievable
Given the extraordinary growth in the international marketplace, geographic diversification is a clear imperative. However, experience is showing that this is easier said than done. Regulatory issues, pricing and competition make it difficult to move forward. What are the strategies to move forward given these challenges? Additionally, we will take a look at what western companies have to offer in this space and how they are addressing international growth.
Moderator: Marcel Fenez, global managing partner, Entertainment & Media Practice, PricewaterhouseCoopers
Panelists: Roma Khanna, president, Global Networks & Digital Initiatives, NBC Universal International; Anthony Tse, president, China Entertainment Television
Think Tank: How Broadcasters Exploit the Explosion
Panelist: Byron Allen, comedian and CEO, Entertainment Studios
Digital Briefings: Livid Media
Insight Arena: In Conversation: Joe Uva and Donald Browne
Listen in as Univision’s Joe Uva and Telemundo’s Donald Browne discuss their strategies for maintaining and growing their lead in Hispanic market share.
Moderator: Anna Carugati, executive vice president/group editorial director, WSN
Speakers: Joe Uva, CEO, Univision Communications; Donald V. Browne, president, Telemundo Communications Group
Presentation Theater: Lights, Camera, Lawsuit—Season 6
Come learn how to keep your content out of the courts and on the air. Lawsuits for libel, slander, invasion of privacy, commercial misappropriation, copyright infringement and misappropriation of ideas abound. A panel of media law experts share their tips and advice on how to avoid and limit media liability claims against producers, distributors and content buyers. Other topics open for discussion in this workshop include fair use, clearance issues for music, talent, trademarks as well as protecting your intellectual and literary properties, copyright registration, and distribution agreements.
Moderator: Russell Hickey, claims counsel, Media/Professional Insurance
Panelists: Bradley Ellis, partner, Sidley Austin; Blaine Kimrey, partner, Sonnenschein Nath & Rosenthal
Digital Briefings: Vuze
Speaker: Gilles BianRosa, CEO, Vuze
Think Tank: Here Today, There Tomorrow
Top executives from major networks are wearing new hats at the helms of the next generation of major players. CAA heavyweight Michael Camacho interviews a panel of transplants who made the transition from top broadcast posts to cable and new media. Looking for some forecasting, from clear skies to storms, these executives can shed some light on what’s to come.
Moderator: Michael Camacho, packaging agent and head of alternative television, Creative Artists Agency
Panelists: Garth Ancier, president, BBC Worldwide America; Andrea Wong, president-CEO, Lifetime Entertainment Services; Herb Scannell, founder and CEO, Next New Networks
Digital Briefings: Interactive Audience Loyalty Programs That Increase Revenue, Web Traffic and Ratings
Interactive loyalty programs have been used by radio for years to increase non-spot revenue, Web traffic and ratings. Now these high impact programs are being introduced to television. Enticent, provider of interactive loyalty programs to more than 300 media companies will showcase the benefits, explore case studies, and give a brief demonstration of a live loyalty program.
Presenter: Chris Bell, president-CEO, Enticent
Presentation Theater: Digital Power Brokers: Defining Digital Space
While the role that agencies and managers play is well defined in traditional media, their role in the digital arena has not yet been defined. The approach to how those leading the charge and their talent play in this space is multifaceted. Some view digital as a place to find new work for existing clients or discover new talent while others see it as the only place where they can own content and build a new production paradigm while still others look to Internet content as an opportunity to play venture capitalist. Former Yahoo! and CBS executive David Katz interviews the power brokers in charge of digital/short-form content at the top agencies.
Moderator: David Katz, former head, Yahoo! Sports, Studios and Entertainment
Panelists: Brandon Stein, literary agent, the Agency Group; Lewis C. Henderson, senior VP, William Morris Digital, William Morris Agency; Michael Kernan, VP, International Creative Management; Jonathan Moonves, partner/attorney, Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano
Insight Arena: Station Breaks: New Distribution Model for Local Television
The traditional model for local television is clearly changing. Broadband now provides a fully interactive distribution platform that is not constrained to the traditional linear broadcast business model, such as FCC restrictions limiting distribution within a particular DMA. But how will the Internet change the traditional business model for broadcasters from programming decisions, technologies, audience measurement and advertising deliverables? Should fences be put in place to protect local television affiliates?
How will content producers adjust to this ever-changing business? Is the television business now facing the same disintermediation as other industries, such as the music industry and travel agencies? Are search engines, such as Google and Yahoo, the new players in the digital, “broadcast” world? Could the television station business be obsolete in 10 years? Are there new companies that will enter the space to be local content distributors, such as Daily Candy or CitySearch? Is this really the affect of the long tail? How will television advertisers embrace this sea of change in the coming years and what are they doing now to prepare?
Moderator: Ben Grossman, Los Angeles bureau chief, Broadcasting & Cable
Panelists: Jonathan Leess, president-general manager, CBS Television Stations Digital Media Group; Bill Hague, senior VP, Frank N. Magid Associates; Marla Drutz, director of programming and special projects, E.W. Scripps Co.; Mark Dvornik, executive VP, Retro Television Network
Digital Briefings: Taming the Online Video Beast: User Experience and Monetization Strategies
Online video and the evolution of Internet television (aka TV 2.0) are changing the game for content owners, brands and marketers. For media companies and publishers, TV 2.0 is a wakeup call: You are now in the business of equipping marketers with the content and means to achieve their own marketing objectives. The session will explore the online video evolution; core differences between traditional TV and TV 2.0; critical elements for success; audience monetization strategies and challenges; and case studies such as the Boston Pops, Mitt Romney and “Quarterlife.”
Speaker: Matt Kaplan, VP creative and client services, PermissionTV
Digital Briefings: Teletrax
Speaker: Peter Winkler, senior vice president/chief marketing officer, Teletrax
Think Tank: Mobile Content: What’s Hot? What’s New? What’s Next?
Moderator: Greg Clayman, executive vice president, digital distribution and business development, MTV Networks
Panelists: Eric Bader, co-founder and managing director, Brand In Hand; Mitch Feinman, senior VP, Fox Mobile Entertainment/Jamster; Salil Dalvi, general manager, wireless, NBC Universal
Presentation Theater: Adventures in Storytelling: Alternate Reality Games
Audiences now are living across platforms where their viewing experience is enriched with additional characters that advance storylines and unravel plots beyond weekly broadcasted episodes. Alternate reality games allow the audience to interact with characters and each other in worlds where fiction fuses with reality. Now, both story and audience evolve together. Fast becoming a genre unto itself, cross media production demands new shot callers. What are the roles of executive producers of cross-media? How does technology, distribution, content and social behavior dictate development? With audiences living across multiple platforms in story specific communities, what is the future for traditional television show formats? Brian Seth Hurst, newly appointed second vice chair for the Academy of Television Arts & Sciences and one of the Hollywood Reporter’s Digital 50 for 2007, will be our expert resident for this panel discussion.
Moderator: Brian Seth Hurst, CEO, the Opportunity Management Co.
Panelists: Patrick Crowe, president, Xenophile Media; Matt Wolf, founder, Double Twenty Productions
Digital Briefings: Digital Fountain
Insight Arena: Various Shades of VOD/EST
Today’s content consumer wants programming his way right away. Video-on-demand systems allow users to select and watch video and clip content over a network as part of an interactive television system. Nowadays, the term encompasses a broader spectrum of delivery devices including computers, mobile phones and any system that can receive on-demand audio-visual content over a network. Movers, shakers and content creators discuss everything from current trends to what’s on the horizon for VOD.
Moderators: Jim Packer, co-president, Worldwide Television, Metro-Goldwyn-Mayer Studios
Panelists: Jason Kilar, CEO, Hulu; Matthew Strauss, senior vice president, New Media, Comcast Cable; Bill Myers, president and chief operating officer, Starz! Entertainment; Gilles BianRosa, CEO, Vuze
Think Tank: How We Got Here: The Talk Show
Can we talk? For almost four decades, we have welcomed on-air TV personalities into our homes every day. From alcoholism and animal rights activism to politics and perogies, we tune in to gauge the climate of the nation, if not the world. The evolution of the talk show is as diverse as the topics of discussion. What used to be a town hall meeting of sorts is now also a venue for fashion trends and self-help gurus. Join veterans and trailblazers in front of and behind the scenes for an inside perspective on the past, present and future of talk shows.
Moderators: Mark Itkin, executive VP, worldwide co-head of television, William Morris Agency; Bruce David Klein, president/executive producer, Atlas Media Corp.
Panelists: Tom Green, Host/producer, Tom Green Live!; Burt Dubrow, founder, Burt Dubrow Productions; Woody Fraser, TV producer-director-packager, Woody Fraser Productions; Jim Paratore, executive producer, TMZ, president, paraMedia; Sally Jessy Raphael, Sally Jessy Raphael
Wednesday, Jan. 30
Coffee With: Cecile Frot-Coutaz
Coffee is a beverage best served with the CEO of FremantleMedia North America, the U.S. production division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world, with production operations in 22 countries and programming in more than 40 territories. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon “American Idol” (Fox), “The Next Great American Band” (Fox), “America’ s Got Talent” (NBC), “Thank God You’re Here” (NBC), “The Janice Dickinson Modeling Agency” (Oxygen), “Property Ladder” (TLC), “Family Feud” (syndicated), “Temptation” (syndicated), “Million Dollar Password” (CBS) and the longest-running game show in television history, “The Price Is Right” (CBS). If there’s a recipe for international programming success, she’s got it. Join her to learn the key ingredients.
Moderator: Andrew Wallenstein, deputy editor, Hollywood Reporter
Speaker: Cecile Frot-Coutaz, CEO, FremantleMedia North America
9 a.m.-6 p.m.
Follow the Money: A Special Daylong Track
In this new digital age, the know-how to allocate advertising dollars in nontraditional formats to reach target demographics is nothing short of visionary. Thinking outside of the box is passe because the box is gone. Branding is the buzz word and marketing is viral. This track is packed with sessions that explore the ideally unlimited possibilities for advertisers today.
9 a.m.-12:30 p.m.
Event: Annual NATPE China Seminar 2008: Strategies in a Changing U.S TV Market
This session, preceded by continental breakfast, is designed for international delegates interested in the programming, economic and technological trends of U.S. television. Chinese translation available.
Hosts: Grace Ip, president, Neutral Distributing Services; Rick Feldman, president-CEO, NATPE
Speakers: Ted Lai, vice president, Warner Bros. International Television; Derek Baine, associate director and senior analyst, Kagan Media Appraisals and SNL Kagan; Annette Bouso, executive VP, worldwide distribution, Warner Bros.; Roger Christiansen, director, “Hannah Montana,” Disney Channel; Lisa Gregorian, executive VP, worldwide marketing, Warner Bros. International Television Distribution
Follow the Money: Opening Remarks
Speakers: Rick Feldman, president-CEO, NATPE; Jonah Bloom, editor, Advertising Age
Think Tank: There’s No Such Thing as a Free Lunch
The Internet is not your grandfather’s traditional distribution platform. Unlike traditional TV and movie distribution outlets, which are hamstrung by scarcity, high-capital costs, technology and control by relatively few corporate giants, the Web is the ideal vehicle for content creators who have successfully mastered the art of utilizing cutting-edge technology and modest tools to produce on a shoe-string budget. As new forms of content emerge, find out how traditional media companies are strategizing to stay in the game.
Moderator: Daisy Whitney, new-media reporter, TelevisionWeek
Panelists: Jordan Levin, founding partner and CEO, Generate; Keith Richman, CEO, Break.com; Michael Hayes, vice president and managing director, interactive, Initiative
Follow the Money: Keynote + Q&A: Shelly Lazarus
Host: Rick Feldman, president-CEO, NATPE
Moderator: Jonah Bloom, editor, Advertising Age
Speaker: Shelly Lazarus, chairman-CEO, Ogilvy & Mather Worldwide
Insight Arena: Local TV’s Answer to Wall Street: Generating Digital Bucks
Facing the challenge of increased competition in the marketplace local TV broadcasters are in the throes of developing strategies to generate incremental revenue by extending their brands in the digital realm (online, wireless, and digital terrestrial) as well as provide advertisers with opportunities to connect to their local consumers. This panel will explore best practices to overcome the impediments and meet the financial challenges as presented by Wall Street.
Host: Gary Gannaway, president-CEO-chairman of the board, WorldNow
Moderator: Victor B. Miller, IV, senior managing director, Bear Stearns & Co.
Panelist: Adam Gordon, chief revenue officer, WorldNow; Mitch Oscar, executive VP/director of CaratDigital, Carat North America
Follow the Money: Don’t Interrupt, Engage: Creating and Marketing in the Digital Age
Consumer empowerment + the Internet + DVRs + commercial ratings = a whole new marketing age, one in which the intrusive model is less effective and engagement is the buzzword. This panel will explore how advertisers are evolving their offerings to respond to, and respect, audiences. From single sponsorships to new ad formats, from expanded-length DVR ads to episodic commercials, find out how savvy marketers are turning a potential threat into an opportunity.
Moderator: Brian Steinberg, television editor, Advertising Age
Panelists: Gayle Troberman, global general manager, Branded Entertainment, MSN; Laura Caricioli-Davis, senior VP, Starcom Entertainment; Eric Plaskonos, director of brand communications, Philips North America; Matt Seiler, president-CEO, PHD North America, Omnicom/Full Circle Entertainment
Think Tank: Yes, You CAN Teach Old Media New Media Tricks
The recent onslaught of emerging technologies has caused consternation in the media industry, with traditional media companies asking: “How will these new technologies affect my core business?” Smart companies follow up that question with another: “How can we make new media work for us?” Digital dynamos Google, Yahoo!, Joost and ROO Media discuss their partnerships with forward-thinking traditional media companies and how they can help NATPE attendees bolster revenue.
Moderator: Tracy Dolgin, president-CEO, YES Network
Panelists: James Pitaro, VP/general manager, Yahoo! Sports; Robert Petty, chairman of the board and CEO, ROO Group, ROO Online Video Network; Yvette Alberdingk Thijm, executive vice president, content acquisition and strategy, Joost; Jordan Hoffner, head of premium content partnerships, YouTube
Insight Arena: Programming Goes Green: Tune In and Take Action
Long before a hit NBC Universal show made the phrase “Save the cheerleader … save the world” popular, activists have been proactive in their efforts to simply save the planet. As programming both affects and reflects society, it is responding to the call to go green now more than ever. Find out how industry entities are incorporating environmental messages to raise awareness. Zero carbs are important, so are zero carbon emissions.
Moderator: Hillary Atkin, journalist
Panelists: Jim Samples, president, HGTV; Dan Russell, VP, programming, Planet Green
11:45 a.m.-12:30 p.m.
Follow the Money: One on One With Tim Montgomery
Moderator: Abbey Klaassen, cigital editor, Advertising Age
Speaker: Tim Montgomery
Think Tank: Wall Street Gives Guidance
Moderator: Maria Bartiromo, host/co-producer, “The Wall Street Journal Report With Maria Bartiromo,” CNBC
Panelists: Michael Nathanson, U.S. media analyst, Sanford C. Bernstein & Co.; Craig Moffett, vice president & senior analyst for U.S. cable and satellite broadcasting, Sanford C. Bernstein & Co. ; Victor B. Miller IV, senior managing director, Bear Stearns & Co. Inc.; Spencer Wang, senior managing director, equity research, Bear Stearns & Co.
Insight Arena: Europe: The Formats Launching Pad for U.S. Success
A growing number of independent producers are forging ties with production and distribution partners in the U.K. as they look to grow their businesses beyond the U.S. Not only are they looking for strong distribution partners for existing shows, but some are even pitching new shows to U.K. broadcasters and producers before they’ve been picked up in the U.S.
A risk-averse domestic market and a healthy U.K. indie sector are two key factors driving this trend. With U.S. broadcast networks often preferring to pick up a tried and tested format from overseas, a number of U.S. producers are now looking to produce their shows in the U.K. first. And thanks to legislation that prevents U.K. broadcasters from controlling the international rights to these shows, the producer can then bring the format back to the U.S., and benefit from any other international exploitation.
At the same time, U.K. distributors have realized that there’s a big pool of talent in the U.S. unscripted market that has been under-represented by the major studios. And a growing number are expanding their catalogues with U.S. programming and formats.
So what are the keys to a successful partnership?
Moderator: Dominic Schreiber, contributing editor, Broadcast, BroadCast Now U.K.
Panelists: Philip Gurin, president, Gurin Co.; Holly Pye, head of television U.K., William Morris Agency; Glen Hansen, senior vice president, sales & acquisitions, Target Entertainment (USA); Scot Cru, executive in charge, international, Mark Burnett Productions
Follow the Money: Keynote: Renetta McCann
Speaker: Renetta McCann, CEO, Starcom MediaVest Group
Think Tank: Possibilities and Perils in Internet TV
The television industry is changing. There will be generations who will never experience the nation tuning in to watch the season finale of a popular show. Now, the consumers determine when, how and what they want to watch. What does this mean for content creators and distributors? How do they capitalize on the new market dynamics? Hear the experts’ take on the possibilities and perils of Internet TV.
Moderator: Dmitry Shapiro, founder-chief information officer, Veoh Networks
Panelists: Michael Eisner, former chairman-CEO, Walt Disney Co., founder, Tornante Co.; Jonathan L. Dolgen, principal, Wood River Ventures, senior adviser, Viacom; Kara Swisher, co-producer and co-host, “All Things Digital,” co-executive editor, AllThingsD.com
Follow the Money: Branded Entertainment Case Studies – Part 1
Not just about product placement or advertising, branded entertainment reflects the advertiser’s brand personality. With the decline in power of traditional 30-second spots and fragmented consumers over multiple delivery platforms, what’s on the horizon for branded entertainment? Three powerhouse ad execs will unwrap case studies.
Moderator: Robert Friedman, president, @radical.media
Panelists: David Rubin, Brand Development director, Axe NA, Unilever U.S.; David Ellender, CEO, FremantleMedia Enterprises
Insight Arena: The New Digital Reality
It is hoped that the transition to digital television will bring great promise in both the breadth and capacity of programming diversity. As the date draws near, important questions remain for broadcasters, cable operators, advertisers, the government, programmers and viewers. What will be the economic effect of the transition? How will it influence content? Overall, who will benefit the greatest or will communities of color be the biggest losers? Join a special one-hour town hall meeting on the impact of the digital transition, produced by the National Association of Minority Media Executives.
Moderator: Carlos Watson, host, “Off Topic With Carlos Watson,” CNN
Panelists: Howard Bolter, president-chief operating officer, LATV Networks; David Honig, executive director, Minority Media and Telecommunications Council
Think Tank: Alternative Programming: The Real Deal
Where’s it headed? What’s succeeding now? What effect is the strike having on it? You have questions. We’re bringing together those who hold the answers. Michael Davies of Embassy Row moderates a panel with the heads of major players from the networks about the current state of alternative programming.
Moderator: Michael Davies, president-CEO, Embassy Row
Panelists: Craig Plestis, executive VP, alternative programming, development and specials, NBC Entertainment; John Saade, senior VP, alternative series, specials and late night, ABC Entertainment
Follow the Money: Branded Entertainment Case Studies—Part 2
Not just about product placement or advertising, branded entertainment reflects the advertiser’s brand personality. With the decline in power of traditional 30-second spots and fragmented consumers over multiple delivery platforms, what’s on the horizon for branded entertainment?
Three powerhouse ad execs will unwrap case studies.
Moderator: Michael Kassan, principal, Media Link
Insight Arena: Beyond the Telenovela: Original Latin American Programming
Telenovelas are the staple of television programming in Spanish-speaking countries as these successful formats transcend culture and class and are being exported to Asia, India, Eastern Europe and currently the U.S. Anglo market. But there is more to the region of course. Hear from leading producers and broadcasters from South America and Latin America as they talk also about the other genres of programs-such as non-scripted entertainment, drama series and lifestyle programming that are hits with viewers in their region.
Moderator: Elizabeth Guider, editor-in-chief, Hollywood Reporter
Panelists: Mariano Kon, general manager of Eyeworks, International Division, Cuatro Cabezas SA; Jose Escalante, CEO and president, Dori Media America, president and general manager, Dori Media Distribution; Luis Torres-Bohl, president, Castalia Communications Corp.; Andres Badra, general manager, La Tele
Follow the Money: An Optimistic Viewpoint With Rishad Tobaccowala
At the helm of this unprecedented company, Tobaccowala leads this futures practice that stands inside one of the world’s largest communication agencies. Created to anticipate, react and drive changes in traditional marketing and media models, Denuo functions as a plug-and-play unit made of the most recognized and respected thought leaders in digital, interactive and evolving marketing platforms. Find out more about this company and its helmer who simultaneously serves as chief innovation officer of Publicis Groupe Media.
Presenter: Rishad Tobaccowala, CEO, Denuo, chief innovation officer, Publicis Groupe Media
Insight Arena: Keeping Tabs on paidContent – Interview + Mixer
Packaged, purchased and delivered to the consumer, it’s all about digital content. PaidContent.org’s founder, editor and publisher Rafat Ali will interview a surprise guest. Come and hear from one of the leading digital players. What is the future of paid content? Will the market decide? Hear the forecast then keep the questions flowing at the mixer to follow.
Moderator: Rafat Ali, founder, editor and publisher, paidContent.org, editor, MocoNews.net
Speaker: Peter Levinsohn, president, Fox Interactive Media
Thursday, Jan. 31
Coffee With: Jeff Berman, MySpace TV
At the helm of one of the most popular websites in the world, Berman is one of the masterminds behind MySpace, the online, interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. Boasting over 90 million users referring to each other as friends, it has evolved into a virtual meeting ground for work and play. Trading business cards could soon be a thing of the past as people simply direct others to their MySpace page. Start your day with a cup of java and a hearty discussion about this phenomenon.
Moderator: Andrew Wallenstein, deputy editor, Hollywood Reporter
Speaker: Jeff Berman, general manager, MySpace TV, senior vice president for public affairs, Myspace.com
9 a.m.-2 p.m.
AlwaysOn Digital Focus: A Special Daylong Track of Sessions
Quite simply, technology is the physical device of technical performance. From our cell phones to our desktop computers, technology, particular to content distribution platforms, permeates our lives and is growing exponentially. The industry is re-defining old business models and creating new ones in light of these new platforms. This track will explore key issues facing decision makers and content creators regarding everything from Internet television rights to profitable distribution of TV via emerging technology.
AlwaysOn Digital Focus: Keynote
Speaker: Tony Perkins, founder/editor-in-chief, AlwaysOn; Kevin Corbett, senior VP, Digital Home Group, Intel Corp.
9:30 a.m.-3 p.m.
LATV Festival: A Special Daylong Track
The 2007 inaugural LATV Festival celebrated and explored the best in independent production within the television industry. In the spirit of the festival and with the independent content creator in mind, we’ve created this track of sessions to cover everything from running a successful production business to practical applications for pitching to budgeting and scheduling. We’ve even included success stories. You could be next!
LATV Festival: Anatomy of Three Cable Networks
Calling all independent producers– we are bringing together three leaders in original cable programming. Hear three distinctly different pro-active and reactive strategies designed to maintain their identity while meeting the challenges of today’s multi-channel universe. Programmers, schedulers, marketers and web execs join CableU co-founder and president Gary Lico to discuss the how-to’s. Presented by CableU (www.cableu.tv), the industry’s only online service that monitors and analyzes cable network performance and programming trends to give networks and producers a unique competitive advantage.
Moderator: Gary Lico, president-CEO, CABLEready Corporation, co-founder and CEO, CableU.
Presentation Theater: Content Strategies for a Digital World
Panelists: Tom Hagopian, executive vice president and general manager, digital media, Playboy; Conrad Riggs, Mark Burnett Productions
AlwaysOn Digital Focus: Building Out the Digital Platform: Embracing Enabling Technology
Speaker: John Edwards, president-CEO, Move Networks
Panelists: Josh Kline, president-CEO, Secure Path Technology; Todd Johnson, senior VP, worldwide marketing, VeriSign
LATV Festival: Pitch Reel Workshop
The days of just having a winning concept are gone. No longer is having just an idea enough for bottom-line oriented studios. Both working and aspiring producers need two things: the proper documentation and a winning pitch reel. However, getting your pitch reel to impact the viewer takes a certain level of skill that CAN BE taught and coached. Philip Irven, vice president of the television department at Rebel Entertainment, represents Hollywood’s top executive producers and multicam directors for talk, game, and reality shows as well as packing shows for networks, cable and syndicated television. Join him as he breaks down the basics of creating a winning pitch reel, the type of demo he uses to sell his client’s shows on a daily basis.
Speakers: Philip Irven, vice president, television department, Rebel Entertainment Partners
11:30 a.m.-12:30 p.m.
AlwaysOn Digital Focus: Audience and Advertising: The Two Forces Driving the Internet Platform
Moderator: Michael Kelley, partner, PricewaterhouseCoopers
Panelists: Joseph Frydl, director of branded content and entertainment, Ogilvy North America; Mark Yates, president, video services group, Broadway Video; Michael Bowling, vice president, strategy, AT&T Entertainment Services, AT&T
LATV Festival: LATVF Success Stories
Host: Christina Vergara Andrews,
Moderator: Laurie Scheer, media consultant/pitching coach
Panelists: Tina Volz, creative and business director, Bongarbiz.com; Karen Fitzgerald; Lorrie Sullenberger, founder, To Your Peak…LifeStyle Fitness; Scott Weiner, founder, Green Couch Productions; Jake Sasseville, CEO of Jake on the Edge, Foot in Mouth
Presentation Theater: Leveraging Fan Sites: The Golden Opportunity
Moderator: Eric Schotz, president-CEO, LMNO Productions
Panelists: Joe Ferreira, senior VP/general manager, CBS Audience Network, CBS Corp.; Kevin Chou, CEO, Watercooler; Kim Moses, producer, “Ghost Whisperer,” CBS Entertainment; Ian Sander, producer, “Ghost Whisperer,” CBS Entertainment
AlwaysOn Digital Focus: Internet TV Rights: The Value Proposition
The one who holds the rights holds the keys to the kingdom. With the surge in programming viewed online, Internet television rights are still barely charted territory. Content has value. Rights dictate how this valuable content can be used. How is this value determined? Who determines it? Do rights automatically refer to broadcast and Internet domains? We’re bringing in the experts with the answers to these questions.
Moderator: Jerrold Brandt, global alliance manager, Intel Content Services Group
Panelists: Roy Salter, principal, Salter Group; Hassan Miah, chairman, MyPRGenie, CEO, urfilez.com; Dan Goodman, president of digital media, MRC; Gaurav Dhillon, CEO, Jaman
LATV Festival: Budgeting & Scheduling
In today’s reality-television-because-it’s-cheaper-than-alternatives world, you need to know how to effectively translate your show idea into a realistic show schedule and budget. But how do you turn your brilliant pitch into nuts-and-bolts numbers? Join reality producer and author DMA (Donna Michelle Anderson) and a panel of nonfiction professionals as they discuss budgeting and scheduling techniques in “the biz.”
Speaker: DMA/Donna Michelle Anderson, reality and new-media producer, Planet DMA
2008 NATPE Agenda
Dec 16, 2007 • Post A Comment
Monday, Jan. 28