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Chart: Ballpark Figures for In-Stadium Signage

Dec 5, 2007  •  Post A Comment

When the World Series is played in Denver’s Coors Field, as it was this
year, you can bet the brewery got a lot of exposure. A recent reports
from Nielsen Sports said that Molson Coors Brewing got more than a billion
impressions during the broadcast of the series’ final game on Oct. 28,
easily beating all other in-stadium sponsors. The following chart shows
how many impressions the top-five advertisers got during games at in Denver
and Boston, plus other details, such as where their signage was located
when a camera picked it up and how big it appeared on screen.

2007 World Series Results

Game 4 – October 28, 2007 – Coors Field
Rank* Parent Company Sponsor Gross Impressions P18+ (000s)** % of Time in On-Screen Location Average On-Screen Logo Size*** Typical location type
1       Molson Coors Brewing Co. 1,523,803 77% Right 3%

Home Plate

2 General Motors Corp. 304,330 90% Center 10% Home Plate and On-screen
3 Pepsico, Inc. 238,302 60% Top or Top-Left 4% Dugout
4 New Era Cap, Co. 180,082 32% Bottom 4% Dugout Fence
5 Sharp Corp. 132,334 100% Center 5% Home Plate
Game 2 – October 25, 2007 – Fenway Park
       
1 General Motors Corp 230,096 98% Center 8% Home Plate
2 Bank of America Corp. 160,128 76% Center or Top 4% Home Plate or Dugout
3 Dicks Sporting Goods, Inc. 151,222 96% Center 3% Home Plate
4 YUM! Brands Inc. 127,612 95% Center 3% Home Plate

5

 Pepesico, Inc. 122,192 48% Center 3% Dugout

* Ranked by Gross Impressions among Persons 18+
** Gross Impressions among Persons 18+ is weighted on a :30 second duration
basis
*** As a percentage of total screen

Source Nielsen Sports

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