Young viewers are using technology to catch up on episodes of programs
In a survey conducted by the Nielsen Co. at CBS’ research facility in
"Since technology adoption is increasing within all age groups, this
The study also found that when viewers go to the Web to watch episodes |
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How Viewers Catch Up With a Missed Episode of a Favorite Broadcast |
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Total | Male | Female | Age 18-34 | Age 35-54 | Age 55+ | |
Sample Size: | 1,599 | 659 | 940 | 410 | 764 | 395 |
Watch it using your DVR | 29% | 32% | 27% | 37% | 30% |
18% |
Watch a rerun | 26% | 26% | 26% | 19% | 26% | 35% |
I don’t do anything. I wait for the next episode | 13% | 13% | 12% | 5% | 13% | 20% |
Watch it on the Internet | 7% | 7% | 7% | 16% | 5% | 2% |
Watch it using your VCR | 7% | 5% | 9% | 4% | 9% | 8% |
Ask a friend what you missed | 6% | 4% | 7% | 6% | 6% | 7% |
Wait for it to come out on DVD |
5% | 5% | 4% | 7% | 5% | 3% |
Read a summary | 2% | 0% | 2% | 0% | 2% | 2% |
Watch it using VOD service | 1% | 1% | 1% | 1% | 1% | 1% |
Download and watch on MP3 | 1% | 2% | 1% | 2% | 1% | 0% |
Other |
4% | 5% | 4% | 3% | 4% | 6% |
* Results of in-person study conducted by Nielsen in October 2007 with more
than 1,500 adults at the CBS Television City research facility in Las Vegas
Source: The Nielsen Co.
Older viewers wait for reruns? I find that statement hilarious. With shows like LOST and 24 they don’t reruns and haven’t done so for the last year or two now.
Even shows like Las Vegas which do not feature an ongoing storyline rarely features any kind of reruns anymore. Perhaps the survey meant that they wait for episodes to show up in syndication. Networks seem more interested in making more reality shows to fill a schedule then re-running episodes of their popular TV shows.
They survey gurus at Nielsen blew it again. What the hell does “Download and watch on MP3” mean? MP3 is an AUDIO format people. Maybe they meant Bittorrent, but who knows.
Wake up and smell the 00’s Nielsen.
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