Logo

Scripps Opens Frontdoor

Dec 12, 2007  •  Post A Comment

Scripps Networks has launched a new Web site, Frontdoor, devoted to home buying and selling online, the latest in a series of moves by the media company to extend the lifestyle expertise of its on-air networks onto the Internet.
The new site, at www.frontdoor.com, includes articles, videos and listing of homes for sale.
The site officially launched in beta last month and will likely go live next month.
Scripps Networks has pursued an online strategy devoted to growing its core brands—HGTV, Food Network, DIY and Fine Living—and to “owning” their respective categories. That includes acquiring like-minded sites in its areas of expertise and building sites from scratch.
On its home page, Frontdoor says it’s “powered by HGTV”; otherwise, the site has its own look and feel, although it does draw from HGTV Web content and on-air series. For instance, the site includes clips from HGTV shows “Designed to Sell,” “My House Is Worth What?” and “House Hunters.”
Frontdoor includes about 300 videos, some original and some from HGTV. The site is ad-supported, with initial sponsors including Coldwell Banker, Citibank and General Motors.
“The strategy is to take a user-centric position online and to own the category of home and living online,” said Deanna Brown, president of Scripps Networks Interactive. “Obviously real estate was a huge opportunity for the HGTV audience online and on-air, and here’s an opportunity to really build something. It further demonstrates our category ownership strategy.”
In July, Scripps purchased online recipe site recipezaar.com, also as part of its strategy to grow its strength in its categories, in that case with food.

17 Comments

  1. Some people just dont understand, patents are needed otherwise, when the inventor cant sell his product. the real networks Philosophy… “When you can’t sell your products on your own, just sue anyone else that does the job better.” Patent An Invention thank you

  2. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  3. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  4. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  5. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  6. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  7. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  8. Trust me on this, if you ignore the fact that you brought a Manolo Blahnik Replica at an economical price range, you would not be able to spot a single difference between the replica and the original. That’s the magic of replica creation.

  9. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  10. Nice blog subject. thanks for letting me add something!

  11. Yo. First of all – fantastic blog! Secondly this information was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for the great effort and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  12. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  13. Amazing freakin blog here. I almost cried while reading it!

  14. Amazing content=D Will take a decent amount of time to ponder this article..

  15. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  16. Hey! In which is your rss website link? I woul like to subscribe.

  17. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

Leave a Reply to Stop Gambling Cancel Reply

Email (will not be published)