Syndie Series at Season Highs at Sweeps’ Midpoint

Dec 2, 2007  •  Post A Comment

Midway through the November sweeps, a number of syndicated shows were hitting season highs.
CBS Television Distribution’s “Wheel of Fortune” actually hit 34-week highs with “Celebrity Week” shows taped at New York’s Radio City Music Hall; it ranked as the top syndicated show for the week of Nov. 11. “Wheel” averaged an 8.2 rating, according to live-plus-same-day Nielsen Media Research ratings data. Its 2.1 rating among women 18 to 49 and 3.1 rating among women 25 to 54 also were 8½-month highs.
Warner Bros.’ “Two and a Half Men” hit a season high in households, up 2% from the previous week to a 4.7 rating and ranking as the No. 1 off-network sitcom for the fourth consecutive week. Ranked seventh among all syndicated shows for the week, “Men” also ranked first in adults 25 to 54.
Twentieth Television’s animated “Family Guy” also is in a growth pattern and hit another season high to tie with CBS’ “Everybody Loves Raymond” for eighth overall with a 4.5 household rating average. “Family Guy” continues to rank a strong first among sitcoms in key adult and male demos and has been gaining for three weeks among women 18 to 49.
Also hitting season household highs for Warner Bros. was “The Ellen DeGeneres Show,” growing 5% week-to-week in to a 2.2 rating, 10% among women 18 to 34, 8% among women 18 to 49 and 11% among women 25 to 53. It’s the only syndicated talk show to grow vs. the comparable week a year ago, when some key NBC-owned stations were airing “Ellen” opposite “The Oprah Winfrey Show.” “Ellen” is up 5% in households year-to-year; it’s up 8% among women 18 to 49 and 23% among women 25 to 54.
Warner Bros.’ freshman “TMZ” is holding its season household high of 2.0 and its No. 1 ranking among men 18 to 34 (0.8) in the magazine category.
Another talk show showing growth is Twentieth Television’s “The Morning Show With Mike & Juliet,” hitting a high with a 1.0 household rating, up 25% since the season started, passing NBC Universal Television Distribution’s freshman talker “Steve Wilkos” (0.9) and moving up on Warner Bros.’ “The Tyra Banks Show” (1.1) and NBC Universal’s “Martha” (1.1).
CBS Television’s “Inside Edition” was the only newsmagazine to show year-to-year growth, up 3% among households to a 3.6, and up 22% among women 25 to 54 to a 2.2.
NBC Universal’s “Maury” (2.1) and “Access Hollywood” (2.6) also hit season highs in households.

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