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Forecast Sees Ad Spending Up 4.2% in 2008

Jan 7, 2008  •  Post A Comment

Advertising spending will be up 4.2% this year, according to a forecast released Monday by TNS Media Intelligence.
Spending is expected to increase 3.6% in the first half of 2008, followed by a 4.7% gain in the second half.
“2008 is shaping up as a year of contrasts,” said Jon Swallen, senior VP, research, TNS Media Intelligence. “Aside from the continued double-digit growth rate of Internet display advertising, spending gains will be driven predominately by the powerful combination of Summer Olympics and record-setting levels of political advertising.
“Offsetting this, a weakened economy will have a dampening effect on the broader, core advertising market,” he added.
TNS expects the Internet to show a 14.4% increase and spot TV to gain 9.9%.
Cable network TV is forecast to grow 5%, network TV by 1.3% and syndication by 1.3%.

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