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Turner Extends Deal to Manage NASCAR Web Site Through 2014

Jan 22, 2008  •  Post A Comment

Turner Broadcasting System said it extended its agreement with NASCAR to operate the auto racing circuit’s official Web site, NASCAR.com.
The extension gives Turner Sports the right to continue to manage the site through 2014 and gives it oversight of news content, broadband coverage, wireless platforms, video downloads and advertising sales.
“NASCAR Media Group and NASCAR Licensing will now collaborate much closer with Turner to provide fans with greater access to information, content, officially licensed merchandise and race ticket offers direct from NASCAR’s track operators,” said NASCAR Media Group president Paul Brooks.
“We are extremely proud to continue our partnership with NASCAR to manage and operate NASCAR.com, one of the leading sports Web sites on the Internet today,” said Lenny Daniels, Turner Sports senior VP of new media. “For the past seven years we’ve worked closely with NASCAR to develop the site into the premier interactive destination for race fans by offering around-the-clock news and innovative applications that are unparalleled, and we’re looking forward to further developing the site in the years to come.”
NASCAR.com racked up double-digit growth in page views to 1.4 billion and streamed more than 25 million videos.

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