TVB’s ePort Takes First Live Ad Orders

Jan 2, 2008  •  Post A Comment

The Television Bureau of Advertising said its electronic ad sales platform, the ePort, has begun handling live orders.
The TVB said Harmelin Media sent electronic orders to stations in Philadelphia using ePort, and that Horizon Media bought spots on Gray Television’s WOWT-TV in Omaha, Neb., via rep firm Continental Television Sales using the system last month.
“We’ve successfully sent orders to the Continental Television Sales rep firm, and are eager to broaden the electronic means by which we conduct business on a daily basis,” said Kerry Miller, media buyer at Horizon. “We look forward to the realm of possibilities this will have for us as an agency.”
Both Harmelin and Horizon are clients of Strata Marketing, which owns the first buying system to become compliant with TVB ePort’s open standards.
The TVB said 644 stations in 186 markets are committed to using ePort.

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