All-Star Weekend Sees Ratings Bounce

Feb 19, 2008  •  Post A Comment

The National Basketball Association’s All-Star Weekend drew higher ratings on TNT amid memorable performances by LeBron James and Dwight Howard.
Sunday’s tightly contested All-Star Game drew a 5% increase in adults 18 to 49 and a 20% increase among men 18 to 34.
Saturday’s coverage, including the Slam-Dunk contest and the three-point shootout, was the most watched in the event’s 23-year history, with an average of 5.2 million people tuning in, up 7% from a year ago.
The weekend also marked the first time fans could vote for the winners of the Slam-Dunk contest and the MVP of the All-Star Game, sparking extra online interest in the competitions.
“TNT’s 17 hours of NBA All-Star 2008 programming, more than 100 hours of broadband coverage on TNT NBA Overtime, and the inaugural use of text messaging to help determine the NBA All-Star Game MVP and Slam-Dunk champion clearly resonated with fans on a multitude of platforms,” said David Levy, president of Turner Broadcasting Sales and Turner Sports. “Turner Sports and the NBA have always prided themselves on cutting-edge innovation, and this weekend’s successful event showcased our partnership’s ability to aggregate and produce sporting events on a variety of mediums.”

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