Logo

Chart: Reaching African American Consumers

Feb 6, 2008  •  Post A Comment

Marketers spent $2.3 billion on media outlets that reach African American consumers, according to the Nielsen Co.’s first 12-month analysis covering 22,000 national, regional and local advertisers. Nielsen tracked spending in five media—local radio, national magazine, national cable TV, network TV and syndication. There was some consolidation of network TV dollars as UPN and WB, which both carried programming targeted to African Americans, were replaced by The CW and the much smaller MyNetworkTV. The following charts show how much money is being spent to reach African Americans, and the leading spenders.

Media Spending to Reach African Americans
Medium ($ millions)
Local radio $805.0
National magazine $600.9
National cable TV $593.1
Network TV $193.3
Syndicated TV $102.4
Total $2,294.7

 

Top 10 Advertisers in African-American Media, Oct. 06-Sept.
07
Advertiser $ millions
Procter & Gamble $89.7
McDonald’s $37.7
Johnson & Johnson $36.1
General Motors $35.8
National Amusements $30.6
Chrysler (Cerberus) $28.2
Verizon Communications $26.8
U.S. Government $26.1
Time Warner $26.0
Ford Motor $25.9
Source for charts: Nielsen Co.  

8 Comments

  1. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  2. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  3. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  4. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  5. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  6. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  7. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  8. I’d like to follow this site with my twitter. Just how can I do this?

Your Comment

Email (will not be published)