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Discovery Hires Kayse for Digital Sales

Feb 7, 2008  •  Post A Comment

Discovery Communications hired AOL’s Kathleen Kayse as executive VP of digital media sales.
Ms. Kayse had been executive VP, marketing solutions, for AOL’s Platform A advertising unit.
At Discovery, Ms. Kayse will work with the digital media division to lead ad-sales strategies for Discovery’s Web properties, which generate 25 million unique visitors monthly. Those properties include the Web sites for 13 Discovery TV networks, plus acquisitions such as Howstuffworks.com, Treehugger.com and Petfinder.com.
“Kathy is at the top of her game and the perfect leader to take over our growing digital sales operation,” said Joe Abruzzese, president for at sales at Discovery Communications. “Her respect throughout the industry and vast knowledge of the digital marketplace positions Discovery to continue broadening the advertising opportunities across our organic and acquired websites, mobile and on-demand offerings.”
Prior to her post at AOL, Kayse spent the previous 21 years with Time Warner, most recently as publisher of People magazine.
“Discovery has some of the most powerful brands in all of media and having watched the company’s recent expansion in the digital space, I was immediately drawn to the role,” said Ms. Kayse. “Discovery’s mix of unmatched quality TV programming plus deeply contextual digital offerings equals countless opportunities for clients.”
(Editor: Baumann)

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