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VideoCensus Measurement Service Debuts

Feb 14, 2008  •  Post A Comment

Nielsen Online released the first set of data from its new online video measurement service VideoCensus today. VideoCensus found that in online viewing, women prefer to watch network TV shows, while men favor user-generated video sites.
VideoCensus is a new service from Nielsen that purports to measure actual streams of video consumed online. Nielsen then combines this data with its existing panel data to create a more detailed picture of online video consumption, the company said. That includes data specific to a network or media company as well as broader information about overall usage of Internet video.
Among the early findings are that TV network Web sites were nearly twice as likely to be viewed by women 18 to 34 than by men. On the flip side, the top four consumer-generated video sites were more than twice as likely to be viewed by men 18 to 34. That data comes from December.
Media companies such as Turner Broadcasting, ESPN and NBC Universal have been testing VideoCensus for the last few months.

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