Logo

Cable News Elections Race by the Numbers

Mar 23, 2008  •  Post A Comment

Data from Nielsen Co. for 2008 shows that Fox has maintained its first-place position among cable news networks with an average of 1.83 million total viewers in prime time, a 14% increase from the comparable period in 2007. An average 440,000 of Fox’s prime-time viewers are in the key news demo of 25-54, a year-to-year increase of 11%.
CNN has averaged 1.33 million viewers (a year-to-year increase of 70%), and can claim more of them, 475,000 viewers, in the 25-54 demo (an increase of 94%). It beat Fox for the month of February in the young demo for the first time since 2001.
MSNBC has averaged 805,000 viewers (an increase of 61%), 339,000 of them in the key news demo (a year-to-year increase of 70%).
For the year to date, the three cable news networks can point to quantifiable improvements among 18- to 34-year-old viewers as well. Fox is averaging 98,000 in the young demo in prime time (an increase of 44%), while CNN is averaging 154,000 (up 152%) and MSNBC 111,000 (up 85%).
— Michele Greppi

3 Comments

  1. Bottom line: the cable outfits still have almost zero audience.
    Why are we spending so much time on these non-starters, all of which would be out of business but for the fact that every cable subscriber is forced to pay for them?

  2. Took me moment in time to look at every one of the comments, but I in reality loved the article. It proved being in truth helpful to me plus I am positive to every the commenters here! It’s commonly pleasant whenever you be able to not just be informed, but in addition entertained! I am positive you had pleasing writing this write-up.

  3. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

Your Comment

Email (will not be published)