Logo

NBC Says Online Ads Are Recalled Better Than TV Ads

Mar 5, 2008  •  Post A Comment

NBC says research has found that advertising in its programs streamed online is better liked and more recalled than advertising on TV.
According to a survey conducted in the fourth quarter, NBC Rewind viewers said ads streamed online with full-length episodes were less disruptive than on television and that they had a strong desire to interact with advertising.
Ads with Interactive elements were more likely to elicit higher brand recall as well as high agreement that the ads were entertaining and relevant.
The findings were based on a survey of 5,000 Rewind users.
“NBC.com’s loyal users actively navigate and curate their own experience in NBC Rewind, so there is a high level of engagement,” said Peter Naylor, senior VP, digital media sales, NBC Universal. “These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win.”
So far this year, NBC said, “Deal or No Deal,” “American Gladiators” and “The Biggest Loser” have generated the most traffic on NBC.com, delivering more than 70 million page views. NBC.com has delivered 40.9 million overall video streams, up 24% from last year. Unique visitors are up 7% so far this year to 15.5 million.

7 Comments

  1. Lindsay Lohan “I have certainly not abused prescriptions. I never have – never in my life. I’ve no wish to. That’s not who I am,” She says. “I have admitted to the things which I have done – to, you are aware of, dabbling using things and trying things ’cause I had been young and inquisitive and thought it absolutely was like, ok, ’cause some used to do it and folks stuff it on me. And I see what occurred in my life mainly because of it.”

  2. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  3. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  4. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  5. you are very talented.

  6. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  7. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

Leave a Reply to Buy Backlinks Cancel Reply

Email (will not be published)