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P&G to Sponsor Debut of USA’s ‘Plain Sight’

Mar 26, 2008  •  Post A Comment

Procter & Gamble will sponsor the premiere of USA Network’s new series “In Plain Sight.”
The first episode of the show, airing June 8, will be 76 minutes long, with limited commercial interruptions. The other episodes in the series, which stars Mary McCormack as a U.S. Marshall working in the witness protection program, will be an hour.
The show kicks off a year-round schedule of original shows that the network touted at its upfront presentation Wednesday night in New York.
Among the shows is “The Starter Wife,” based on last summer’s hit miniseries, which returns as a series in October.
“We’ve had great success on Friday night with ‘Monk’ and ‘Psych.’ Last year, ‘Criminal Intent’ exceeded all expectations with its fall launch,” said Jeff Wachtel, executive VP, original programming, USA Network. “As we look to establish beach heads for USA around the schedule and around the year, ‘The Starter Wife’ is a great vehicle to bring a little Indian summer to autumn on USA.”

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