TLC is teaming up with Real Simple magazine to produce multimedia content.
The cable network has ordered 15 episodes of a prime-time television series, to launch in August, aimed at working women who want to make their lives easier. The magazine simultaneously will launch interactive digital content, along with content in the magazine.
“This collaboration is a wonderful fit that speaks directly to our viewers,” said Angela Shapiro-Mathes, TLC president. “Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience.”
TLC, Real Simple Make Multimedia Pact
Mar 5, 2008 • Post A Comment
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