‘Top Chef’ Lines Up On-Air, Online Sponsors

Mar 4, 2008  •  Post A Comment

Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.
Michelob beer will be an online sponsor of the show this season.
The deals provide brand exposure through in-show product integration as well as on-air or online presence.
Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor MealsTogether.com, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.
Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.
Verizon Wireless subscribers will be able to view mobisodes on VCast phones. Verizon also is sponsor of a sweepstakes.
Michelob will sponsor Anthony Bourdain’s blog about the show, as well as an online recipe finder and an interactive game.
“Bravo Media’s ‘Top Chef’ sponsorship is a stellar example of the power of true synergy when aligning the best brands in the business,” said Susan Malfa, VP, ad sales, Bravo. “We have generated results for our sponsor partners in past seasons—commercial recall, positive brand recall, brand likeability and intent to purchase. We will continue to deliver those powerful results and explore new media and consumer interactivity via new technology and share those learnings with our sponsors who come to us for our innovation.”

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