Break Sets Up Online Video Ad Council

Apr 22, 2008  •  Post A Comment

Online video company Break Media has formed the Online Video Advertising ROI Council, the company announced today. The purpose of the group is to analyze and determine online video advertising effectiveness.
Break Media is the parent company for Break.com, the popular site that targets young men.
Break is joined on the council by Ogilvy One, truTV, National Geographic Channel, eMarketer, Panache, Horizon Media, Initiative Media and others.
(12:05 p.m.: Updated name of council)

One Comment

  1. It seems like a pro like me can still learn a few things. Kudos for your post.

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