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Broadband to Use ScanScout’s Ad Targeting Tools

Apr 23, 2008  •  Post A Comment

Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites.
Broadband Enterprises counts more than 1,800 sites in its network and will use ScanScout’s tools to deliver targeted video ads for those sites.
ScanScout’s technology lets a site match ads with relevant content. ScanScout said it has served more than 1 billion ad impressions in the last six months.

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